It was often said that anything , Sofia Vergara, Columbian actress from the hit US comedy drama, Modern Family, would say would sound sexy and so she put this statement to the test during her hosting debut on Saturday Night Live by opening with her since much quoted intro, ‘Gonorrhoea, Rick Santorum, and New Jersey’. We don’t think she quite pulled it off this time but speaking of gonorrhoea and sexiness, it did bring to our minds a recent (and not so sexy effort) to highlight the importance of safe sex among the older generations which was prompted by a 71% increase in STIs among senior citizens in Florida over just the last 5 years.
The most recent campaign produced by the DDB advertising agency, depicts elderly couples performing sexual positions based on the teachings of the karma sutra and is being watched by thousands in its video form across the net. The smiling faces of these senior citizens enjoying intimate and ‘tantricly’ challenging moments are set to raise awareness for safe sex among this age group and also to highlight the fact that men and women among the older generations should be enjoying their sex lives regardless of their age.
Some feel that despite the primary objectives of the campaign, the images in fact negate its very purpose, painting a picture of elderly people and sexual activity in a mocking light.
We think the campaign has at least grabbed the attention of the masses and raised awareness in the area of safe sex and the elderly so long may the videos go viral and hopefully keep the over 50s virus (and bacteria) free!