Surely you must be loosing business, other companies have a policy of discrete biliing. I am not even making this point because of "Erectile Dysfunction", I would have the same opinion if it were for pain killers or hair loss.
Why no discrete billing ?
The billing is very discreet. It appears on the card statement as Online Medical Service. We have only lost one patient so far because of our billing descriptor. When we changed the billing descriptor a few years ago to OMS Limited, it caused confusion and patients wanted something clearer without mentioning the website so we changed back.