Even although Priligy, the new premature ejaculation treatment from Johnson and Johnson, is not yet available in the UK, counterfeiters have already jumped on the bandwagon, claiming to sell the medication.

The drug has received marketing approval in Finland and Sweden so is available in both those countries. Marketing authorisation is expected to follow in a variety of other European countries after the European Medicines Agency approved the treatment. The Federal Food and Drug Administration is also considering an application for approval.

Priligy is not yet on sale in the majority of the EU countries and Johnson and Johnson themselves have warned that a number of websites are purporting to sell the medication.

They have notified government officials worldwide that counterfeit versions of the product have been sold, as well as informing them of the risks associated with counterfeit prescription drugs, including the risk of death. They also warned consumers only to buy the medication from a pharmacy officially licensed with government regulators.

Unfortunately, products associated with erectile dysfunction have already proved to be a rich target for illegal groups. Many men are too embarrassed to visit their doctor to discuss the problem, so resort to the internet to buy products anonymously. Viagra manufacturers Pfizer have expended considerable efforts towards making men more aware of the dangers and it looks like it will be a key concern for Johnson and Johnson too.

Fairly depressing to think that companies are already claiming to sell a medication before it has even gone on sale legally!